“Imagine hearing news that Disney was dumping plutonium into the water supply,” says Hesham Elgaghil, President of Avondale Group. “Your first reaction would most likely be, ‘Oh no, that can’t be right, not the happiest place on Earth.’” Companies in every industry strive to achieve that consistent level of brand awareness. Importantly, the people managing those brands know that it takes time to nurture and protect their promise. But what happens when a company spins off into a separate, newly-named venture with the same people who built the original…
Avondale Who? The Heritage Behind the Avondale Group
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