INTERSECTIONS - Season 02, Episode 04 - The Language of Business with Will Evans and Rochelle Gotsdiner

Release Date: December 15, 2022

In this episode of INTERSECTIONS, Deep Vellum Publishing founder, Will Evans, meets up with Automotive CEO, Rochelle Gotsdiner, at Monarch Restaurant located in the bustling city of Dallas.

As they recount their own experiences, Rochelle and Will discover they share distinct intersections: an entrepreneurial, never-quit spirit, the desire to pursue the road less traveled, and a deep appreciation for rich cultures & unique stories that bring people together.

Will is paired with the Maserati Levante SUV and Rochelle the Porsche Macan SUV in the color Chalk.



Rochelle is an automotive CEO and active philanthropist in the Dallas-Fort Worth area. Born in the suburb of Plano, Rochelle spent her youth as an athlete, excelling in Cheer and Gymnastics while her dad built the family business - Northrich Automotive and Collision Center. Her intentions were never to join the family business or work in the automotive industry. She graduated from the University of Oklahoma with a BS in Health and Exercise Science and pursued medical sales, but after a few years in that field and a small business in need of support, she dove headfirst to save the family business and has led her team, alongside her dad, ever since.

Rochelle is a philanthropic leader of her generation with a heart for Alzheimer's Research. For over 8 year (3 as team captain), she's participated in BvB Dallas' annual fundraising season and flag football game which has raised over $6.1 Million for Alzheimer's research funding and patient support. In 2022, she joined the Alzheimer's Association and spoke to congress on Capitol Hill.


Will is a publisher, translator, and entrepreneur with a knack for finding undertold, outstanding stories and connecting them to audiences. In 2013, Evans founded Deep Vellum Publishing, a nonprofit indie book publisher dedicated to translating the world's best novels into English for American audiences. Deep Vellum Books followed in early 2016 to serve as a cultural community center with literature at the heart of its programming.

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