INTERSECTIONS - Season 1 Episode 4 - Wearing All The Hats



Released On: December 7, 2021

In this episode, Yasmeen Tadia, a former HR professional turned Confectionary Visionary & Mom of the Year exchanges pivotal moments, lessons & learnings, and fond memories from nearly a decade of friendship with Dallas' own Luxury Retail & Experience Guru, Chuck Steelman of Trademark Properties.





Chuck Steelman

Chuck Steelman is the Vice President of Customer Experience, Programming, and Partnerships and leads experiential programming at properties across Trademark Property's portfolio. His unique events and strategic partnerships allow Chuck to engage with customers and the community that drive traffic, revenue, value and awareness to the Trademark brand.  Due to his creativity and leadership, Trademark's Galleria Dallas was named one of Chain Store Age magazine's top 10 experience centers in the USA.

Mr. Steelman currently serves as District Director for Fashion Group International and oversees chapters in Dallas, Washington DC, Detroit, Houston and Los Angeles.  Among many awards and accolades he has been the recipient of FGI's Volunteer of the Year award, as well as named one of Modern Luxury Dallas' Men of Style and Most Stylish by D Magazine. He has served on the DIFFA as both board member and as president and currently serves on the board at the University of Texas at Arlington and works closely with the marketing leaders and students on curriculum and professional opportunities.

In August of 2020, Chuck received the Humanitarian of the Year award from the Collin County Democratic Party for his contributions to the community.  This award was presented to him by actress Morgan Fairchild and former San Francisco Mayor, Willie Brown.  


Yasmeen Tadia

Make Your Life Sweeter Founder Yasmeen Tadia has transformed carnival style cotton candy and popcorn into gourmet indulgences with her signature line of sweet sensations, including Fluffpop Gourmet Mini Cotton Candy, Hotpoppin Gourmet Popcorn, Sugaire Organic Cotton Candy, LeMod Macaron and ModSweets.  Now considered the queen of confection, this wasn't Yasmeen's original career path.  A Southern Methodist University Cox School of Business grad, she spent 10 years in corporate America before embarking on the Make Your Life Sweeter journey. However, her time spent in a variety of management positions, and later as the corporate director of human resources for a large hospitality company based in New York City, did give her the confidence kick she needed to turn her sweet dream into serious business. 

"Make Your Life Sweeter," a motto Yasmeen lives by, works to make a sweet and lasting impact on the lives of others by supporting a variety of charitable initiatives. This passion for giving back inspired her to create her own non-profit, Random Acts of Sweetness which launched in 2017.  Yasmeen's son, Zain, often works along side his mother, providing inspiration and input on new flavors.  When Yasmeen is not crafting confections or giving back, she is likely guest speaking on a number of topics including entrepreneurship and leadership, or happily creating memories with Zain by traveling with her son to instill a sense of adventure and global citizenship. 


Behind The Scenes



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